Moments Of Truth – Tackling Unconscious Bias In Vodafone
Karina Govindji, Group Head of Diversity & Inclusion comments:
“It’s been an extremely collaborative partnership – lots of creativity and ideas – going above and beyond our expectations in terms of support.”
When Vodafone asked us to help them take a highly practical, engaging approach to unconscious bias, that they could use globally, we leapt at the chance. One of the challenges with this topic is that it has often been over-theoretical – interesting, but not necessarily helping people make a breakthrough in terms of changing their behaviour. Our focus has always been on shifting culture by stimulating people to try out doing things differently, so were excited about bringing this approach to the assignment.
We began by interviewing contacts in HQ and key markets outside the UK
On the basis of this feedback we agreed with Vodafone 5 “Moments of Truth” and associated learning outcomes
Collaborating with our long-term partners Steps, we developed scripts to bring these to life
Steps then pulled together an outstanding international cast and produced the scenarios
We then pulled together a Train the Trainer manual, a walk through of the key learning points for each scenario in a filmed guide and ran a session to equip internal facilitators to deliver
Robin Schneider managed the overall project and comments: